The full incentive was offered until the end of that year, after which a slow phase-out started. Any company that sells more than 200,000 loses it, and Tesla achieved its 200,000 vehicles sold in July 2018. To be fair, Tesla does not have the federal tax incentive because it is too successful. It tries to show how attractive the federal incentive makes the Mach-E seem compared to most Tesla vehicles. It shows how Ford’s new electric car compare to Teslas mostly in what relates to pricing with the question “What About Tesla?” at the top.Īlthough some of the prices are misplaced (showing a Mach-E ahead of a Model Y even with a higher price tag), there’s no question about the slide’s intentions. That is what we can see from a dealer training slide that was discovered by. Such a “discount” is also known as federal tax credit: Ford is still fully eligible. If you had two electric vehicles that are very similar in specs, what would make you decide for one of them? Any tiny difference in roominess, performance, or range? Pricing? What if one of them was $7,500 cheaper than the other? Ford believes this is more than enough to convince buyers to have the Mustang Mach-E instead of a more affordable Tesla.
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